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What are Royal Asscher Diamonds? The Royal Asscher company is best known for their very own Cut. The Asscher family business is cutting the worlds finest diamonds in Amsterdam for over 150 years already. You can buy Royal Asscher diamonds at our stores in Munich and Augsburg. There are fascinating ways to create a unique piece of jewellery with these diamonds. What´s the story behind the cut? [...]

We'll go diamond hunting with you! Together with the Young Diamantaires we will show you where diamonds come from. In summer 2019 our diamond expert and GIA - Graduate Gemologist Christopher had the chance to travel to South Africa. Together with a group of diamond experts he visited the Venetia Diamond Mine of DeBeers in Limpopo, South Africa. 25 people from 10 countries and it's all about diamonds! We will also reveal what Christopher experienced in South Africa and where exactly our diamonds come from. So how [...]